Charity and Community

Prime Accountants Group takes its role within the wider community seriously and has been involved in a number of fundraising and charity projects throughout recent years. We recognise that, as a local business, we have a responsibility to the local community.

Our staff select our nominated charities who we support on a two year basis. Our current nominated charities are Zoe’s place in Coventry and SoLO in Solihull and have been nominated for 2017/18. So far we have hosted a firewalking evening where 25 members of staff walked across burning hot coals, raising £5,000 in the process, and taken part in Cyclone24 which was a 24 hour endurance challenge cycling around the velodrome in Derby. A team of 6 riders from Prime took part and raised £3,000.

In the past we have undertaken large fundraising activates such as the gold post box cycling challenge where in 2013, Prime employees and guest riders cycled to all 62 Olympic Gold post boxes nationwide over a three month period, raising £30,000 for Macmillan Cancer Support.

In 2015, Prime masterminded the second of their charity challenges to raise vital funds for nominated charity, Birmingham Children’s Hospital. Taking the classic 3 peaks challenge two steps further, the firm introduced the 3P’s challenge – a gruelling combination of pedals, paddles and peaks which raised an impressive £25,000 for Birmingham Children’s Hospital.

In addition to our charity commitments the firm also supports other local institutions, such as Albany theatre, for which Prime Director Laurence Moore is trustee. Arden School in Solihull, from which the firm welcomes work experience students and each year Prime sponsors an award at Solihull College’s graduation ceremony.

Prime's directors also play an active role in the local business community, Jamie Skelding is a board member of Coventry and Warwickshire First, which is the only forum exclusively for professional and financial services firms in the region. Prime Director Kevin Johns is the current Solihull Chamber of Commerce President having previously served as part of the executive committee and as Vice President, and is also the current Chairman of Solihull BID.

Firewalking 2017

Prime staff after taking part in our Firewalk raising £5,000 for Zoe's Place and SoLO.

Snowdon 2015

The team at the summit of Snowdon during our 3PS challenge.

GPCC 2013

The GPCC team at the first Olympic Gold post box with the first cheque for £250, by the end of the challenge £30,000 had been raised for Macmillan Cancer Support.