Le Tour in 24

What is Le Tour in 24?

From Saturday 29th February until 1st March 2020, the Prime team will be attempting to cycle the length of Le Tour De France in just 24 hours. 

We will have 6 stationary bikes set up in the middle of Touchwood shopping centre in Solihull, where our team will take it in turns to cycle as far as they can in order to reach the goal of 3,365.8km. 

We are aiming to raise £10,000 from this challenge, so we would be grateful if you could support us by sponsoring the team. Details of our sponsorship packages and our JustGiving page can be found below.

Sponsorship Packages

Bronze sponsor –sponsorship level £50
All sponsors will be thanked on social media in advance and during the challenge.

Silver sponsor – sponsorship level £200
To thank you for becoming a silver sponsor we will publicly thank you on our social media platforms, subsequent blog articles and your logo will be included on this web page which will be live for 3 months.

Gold sponsor – sponsorship level £350
As a gold partner you will be given the opportunity to come and take part in Le Tour in 24. Your sponsorship entitles you to an hour cycling at a time of your choosing. Professional quality photo of your participation will be provided. You will also feature in the video summary post event and both you and your company name will be referenced in the video. Sponsors will again be thanked publicly and included in blog articles and have your logo on this web page about the challenge.

All money raised will be donated to Birmingham Children’s Hospital and will make a positive difference to the lives of those who use the hospital.

In order to make a donation please do so on our Just Giving page – available here. If you have any questions or would like to discuss anything further please don’t hesitate in contacting our marketing manager, Jonathan Stobart on and / or 0121 711 2468.


To make a donation, please click the button below to visit our JustGiving page.

Our Sponsors

BRI Business Recovery and Insolvency

Thanks to John Rimmer and the team at BRI for becoming a GOLD sponsor

Ashbourne Membership Management

Thanks to John and the team at Ashbourne Membership Management for becoming a double Gold Sponsor!

Arden Fine Foods

Thank you to Andy and the team at Arden Fine Foods for becoming a Gold sponsor!

Standley and Co

Thank you to our Silver sponsors, Standley and Co for supporting Le Tour.

Solihull College & University Centre

Thanks to Solihull college for becoming Silver sponsors

ITT Hub 2020

Thank you to Richard and the team for being a Gold sponsor. Look forward to riding with you on the day. 


Handelsbanken have become silver sponsors, thanks for the support!

The Four Provinces

Thank you to Alex and Shiobhan for sponsoring Le Tour in 24

Autoparts & Diagnostics

Thanks to Tristan and the team for becoming a Gold sponsor.

Newton Europe

Thanks to James and the team for supporting the Le Tour as a gold sponsor 

Martins Fixings

Thank you to Steven and the team for becoming a Gold Sponsor.

Quattro Pensions

Thanks to Karl and the team at Quattro Pensions for becoming a Gold sponsor.