Our History & Heritage

Founded in 1949 as Pilley & Florsham, Prime Accountants Group has proudly grown from its humble beginnings into a pillar of the Midlands business landscape.

With offices in Coventry, Solihull, and Birmingham our firm’s roots run deep, reflecting a commitment to excellence that spans generations.

From our earliest days, we envisioned a future where we could offer more than just accounting services.

Our founders laid the groundwork for what would become a dynamic and forward-thinking financial services provider. Their vision was clear: to evolve alongside the Midlands region, adapting to its changing needs and contributing to its economic prosperity.

As the decades passed, our firm underwent its own transformation. From Pilley & Florsham to Prime Accountants Group, we embraced innovation and welcomed new challenges. Technological advancements and shifts in financial regulations became opportunities for growth, positioning us as leaders in an ever-changing industry.

Expanding Our Services.

In the early 21st century, we seized the opportunity to expand our services, recognising the increasing complexities faced by businesses across the Midlands. Today, our portfolio includes a comprehensive suite of financial solutions, from traditional accounting services to business advisory, strategic planning, wealth planning, forensic accounting and consultancy.

Charity & Community.

Our commitment to the Midlands community goes beyond business. Prime Accountants Group takes its role within the wider community seriously and has been involved in a number of fundraising and charity projects throughout recent years. We recognise that, as a local business, we have a responsibility to the local community. We actively participate in local events, support charitable initiatives, and invest in the education and development of future leaders. This dedication is woven into the fabric of Prime Accountants Group, reflecting our belief that success is measured not only in profits but in the positive impact we make on the lives of others.

Leadership and Stability.

Throughout our history, leadership has been a constant source of strength and stability. Our team of seasoned professionals brings diverse expertise and a shared commitment to excellence. Together, we have shaped the ethos of Prime Accountants Group, instilling values of integrity, innovation, and client-centricity into everything we do.

Challenges and Opportunities.

Our journey has not been without challenges. Economic uncertainties and market fluctuations have tested our resilience, but each obstacle has only strengthened our resolve. We remain steadfast in our dedication to our clients, offering unwavering support and guidance through even the most turbulent times.

Looking Ahead.

As we look to the future, Prime Accountants Group remains at the forefront of the Midlands business landscape. We are committed to embracing emerging technologies, staying ahead of regulatory changes, and continually expanding our services to meet the evolving needs of our clients.

Our history and heritage are a testament to the power of vision, resilience, and unwavering dedication. From Pilley & Florsham to Prime Accountants Group, our journey is far from over. With each passing year, we continue to write new chapters in our story, shaping the future of business in the Midlands and beyond.

  • 2023

    We’ve launched a Leadership and Management Programme to help 12 members of our staff develop their careers and learn new skills. We are implementing the course to enhance the skills of Prime’s team members and prepare them to take on bigger responsibilities in the future. The programme

    We launched launched a new Leadership and Management Programme

    We’ve launched a Leadership and Management Programme to help 12 members of our staff develop their careers and learn new skills. We are implementing the course to enhance the skills of Prime’s team members and prepare them to take on bigger responsibilities in the future. The programme, led by CAPE Coaching and Development, will cover a wide range of topics, including strategic planning, effective communication, decision-making, and team management. Taking on this new professional challenge in the first year will be individuals from a cross-selection of assistant managers, managers and senior managers.

  • 2023

    We embarked on a charity challenge which saw us row the distance from Birmingham to Venice in just 24 hours. The team took turns on rowing machines – and called on the help of clients

    Rowing Challenge – Raising over £14,000 for Birmingham Childrens Hospital

    We embarked on a charity challenge which saw us row the distance from Birmingham to Venice in just 24 hours. The team took turns on rowing machines – and called on the help of clients, family and friends – to cover the 798 mile Charity.

  • 2021

    The decision to be acquired by Prime in October 2021 stemmed from aligning business values; placing people at the centre

    Acquisition of Stanley Yule Accountants

    The decision to be acquired by Prime in October 2021 stemmed from aligning business values; placing people at the centre, a shared client approach and excellent reputations, making a perfect partnership.

  • 2021

    We are taking a proactive step towards sustainability and environmental stewardship. This initiative underscores our commitment to reducing our carbon footprint and mitigating climate change impacts. Through innovative strategies and collaborative efforts

    Carbon Initiative Launched

    We are taking a proactive step towards sustainability and environmental stewardship. This initiative underscores our commitment to reducing our carbon footprint and mitigating climate change impacts. Through innovative strategies and collaborative efforts, we aim to implement sustainable practices across our operations, from energy conservation to waste reduction.

  • 2021

    The larger office will allow us to expand our team and continue to improve the services we provide

    Birmingham Office Relocation to Charter House, Newhall Street

    The larger office will allow us to expand our team and continue to improve the services we provide, as well as improving our meeting spaces for when we are able to welcome guests back to our offices again.

  • 2020

    We introduced our Career Pathways Document

    Career Pathways introduced

    We introduced our Career Pathways Document , a comprehensive guide designed to empower our team members in their professional development journey. This document outlines clear pathways for career progression within our firm, providing transparent guidance on advancement opportunities, skill development, and milestones. By aligning individual aspirations with organisational goals, we're committed to fostering a culture of growth and excellence

  • 2020

    Heritage 32 - Le Tour in 24 Logo

    Le Tour in 24

    The team took on the challenge of cycling the length of Le Tour de France in just 24 hours, in the middle of Touchwood shopping centre. Raising over £18,500 for Birmingham Childrens Hospital

  • 2018

    A new fresh look but the same quality service that our clients and contacts expect from us. Or

    Prime Rebranding and new Logo

    A new fresh look but the same quality service that our clients and contacts expect from us. Or, as we like to think, an evolution rather than a revolution of the Prime brand.

  • 2018

    Heritage 26 - Virtual Cabinet

    Introduction of Virtual Cabinet Portal for clients

    We introduced Virtual Cabinet, a cutting-edge document management solution. This strategic implementation aims to streamline our processes, enhance collaboration, and elevate client service standards. Virtual Cabinet empowers our team to securely store, share, and manage documents in a digital environment, improving efficiency and reducing administrative burdens.

  • 2018

    As Prime’s brand ambassador

    Tim Stimpson joins Prime as Brand Ambassador

    As Prime’s brand ambassador, Tim will work with Prime staff and clients to help improve personal wellness, business performance, and the positive impact we can have on our community and the environment.

  • 2018

    S. Pabari and Co. have extensive experience in acting for pharmacists and by joining Prime Accountants Group will enhance the service Prime is able to offer clients from this industry. In return

    Acquisition of S Pabari & Co Accountants

    S. Pabari and Co. have extensive experience in acting for pharmacists and by joining Prime Accountants Group will enhance the service Prime is able to offer clients from this industry. In return, S. Pabari and Co. clients will benefit from the wider range of services available from Prime Accountants Group.

  • 2018

    The main priority was finding a firm with a culture and approach to client service that aligns with Rochesters. Prime were able to demonstrate through their brand values and mission statement that they have a strong ethos for client service thus ensuring a seamless transition for clients.

    Acquisition of Rochesters Chartered Accountants

    The main priority was finding a firm with a culture and approach to client service that aligns with Rochesters. Prime were able to demonstrate through their brand values and mission statement that they have a strong ethos for client service thus ensuring a seamless transition for clients.

  • 2018

    The Space Hopperathon saw two teams of Prime employees leave the offices in Coventry and Solihull and bounce 13 miles to the Hatton Arms. Team members shared responsibility for bouncing on the space hopper ensuring someone was bouncing at all times along the route. We raised over £2000 for Zoe’s Place in Coventry and SoLO in Solihull

    Space Hopperathon

    The Space Hopperathon saw two teams of Prime employees leave the offices in Coventry and Solihull and bounce 13 miles to the Hatton Arms. Team members shared responsibility for bouncing on the space hopper ensuring someone was bouncing at all times along the route. We raised over £2000 for Zoe’s Place in Coventry and SoLO in Solihull

  • 2016

    We achieved the prestigious status of Xero Platinum Partners. This accomplishment underscores our dedication to excellence in cloud accounting and client service. As Platinum Partners

    XERO Platinum Partner

    We achieved the prestigious status of Xero Platinum Partners. This accomplishment underscores our dedication to excellence in cloud accounting and client service. As Platinum Partners, we're equipped to provide unparalleled support and expertise to our clients, leveraging the full potential of Xero's innovative platform. Join us in celebrating this milestone as we continue to lead the way in modern accounting solutions

  • 2016

    Enhancing experience in the Charity Sector

    Acquisition – Mike Jellicoe Accountancy practice

    Enhancing experience in the Charity Sector

  • 2016

    We're excited to announce the expansion of our Coventry office

    Coventry Office Expands

    We're excited to announce the expansion of our Coventry office, marking a significant milestone in our growth journey. This strategic decision reflects our commitment to better serve our clients in the Coventry area and beyond. With increased capacity and resources, our expanded office enables us to provide enhanced support and personalized service to our valued clients.

  • 2015

    We created the Senior Manager role as a testament to our commitment to leadership excellence. This strategic addition aims to elevate our managerial capacity

    Senior Manager Role introduced

    We created the Senior Manager role as a testament to our commitment to leadership excellence. This strategic addition aims to elevate our managerial capacity, providing enhanced support and guidance to our team. Senior Managers will play a pivotal role in driving strategy, fostering innovation, and delivering exceptional client service.

  • 2015

    A team of us from Prime climbed the three mountains of Snowdon

    3PS Challenge

    A team of us from Prime climbed the three mountains of Snowdon, Scarfell Pike and Ben Nevis, cycling to each mountain from our office in Solihull racking up over 1000 miles in the saddle. The final element to this challenge was to visit a local lake at each mountain and row the length of Lake Bala, Windermere and Loch Ness (which is believed to be harder than rowing the channel!). We rasied over £17,000 for Birmingham Childrens Hospital.

  • 2015

    We started our Remote Desktop journey by using Citrix Xenapp and then migrated to another Remote Desktop environment

    Citrix to RDS environment

    We started our Remote Desktop journey by using Citrix Xenapp and then migrated to another Remote Desktop environment, ultimately upgrading to the latest iteration.

  • 2014

    We introduced our Manager Development Programme

    Manager Development Programme

    We introduced our Manager Development Programme, designed to elevate leadership skills and drive professional growth. This initiative aims to empower our managers with the tools and insights needed to excel in their roles. Through tailored workshops and coaching sessions, participants will enhance their strategic thinking, communication, and team management abilities.

  • 2014

    We launched our first staff conference. This event aims to bring our team together for knowledge sharing

    Staff Conferences introduced

    We launched our first staff conference. This event aims to bring our team together for knowledge sharing, networking, and team building. Through workshops and presentations, we'll explore industry trends and innovations, fostering a culture of collaboration and growth.

  • 2013

    We had the crazy idea of cycling to all 62 olympic gold postboxes in the UK

    GPCC – Golden Postbox Cycle Challlenge for Macmillan

    We had the crazy idea of cycling to all 62 olympic gold postboxes in the UK, which were painted in honour of our gold medal winners. Cycling from our offices in Solihull and Coventry, we cycled to each and every olympic gold postbox over a 3 month period - that's around 3,600 miles. In the process we raised over £30,000 for cancer support charity, Macmillan.

  • 2012

    Offering Financial Services to Clients and Businesses in the local community

    Prime Wealth Planning added to Group

    Offering Financial Services to Clients and Businesses in the local community

  • 2012

    Light Oak is a firm of Chartered Accountants who Specilise in providing complete accounting solutions to Limited Companies and their owners.

    Light Oak Solutions

    Light Oak is a firm of Chartered Accountants who Specilise in providing complete accounting solutions to Limited Companies and their owners.

  • 2012

    Enhancing Forensic accounting and dispute resolution to the group

    Prime Forensic added to Group

    Enhancing Forensic accounting and dispute resolution to the group

  • 2012

    We are delighted to announce our relocation to the heart of Solihull centre

    Solihull Office Relocation to Homer Road – AKA Prime Island

    We are delighted to announce our relocation to the heart of Solihull centre, to Homer road (aka Prime Island) . By moving our offices, we're embracing connectivity and accessibility for our team and clients alike. This strategic decision brings us closer to key amenities, transport links, and business hubs, enhancing our efficiency and convenience.

  • 2011

    We launched our new website

    New Website

    We launched our new website

  • 2011

    Coventry Office Relocated from City Centre to Whitley Business Park

    Coventry Office Relocated from City Centre to Whitley Business Park

  • 2010

    This specialism allows us to ensure that we have technically competent staff available to conduct these audites

    Audit Specialism

    This specialism allows us to ensure that we have technically competent staff available to conduct these audites, making the process as efficient as possible for both parties.

  • 2010

    Tax Advisory Department established

    Tax Advisory Department established

  • 2009

    Acquisition of Chaplin Hall

    Acquisition of Chaplin Hall

  • 2009

    Data Consolidation/Merger

    Data Consolidation/Merger

  • 2008

    Primes new Virtual Accounts Office (VAO) ensures any business can have a professional accounts office and ue the latest technological systems without the overheads of running your own in house fi

    VAO Department

    Primes new Virtual Accounts Office (VAO) ensures any business can have a professional accounts office and ue the latest technological systems without the overheads of running your own in house fi

  • 2007

    The new group will have a breadth and depth of expertise in all areas that is equal to any in the region. It is because both firms enjoy a well-earned reputation that we are able to attract not only high-profile clients

    Merger – Pilley & Florsham and Raftery & Co joined forces and became Prime Chartered Accountants Group

    The new group will have a breadth and depth of expertise in all areas that is equal to any in the region. It is because both firms enjoy a well-earned reputation that we are able to attract not only high-profile clients, but also top calibre staff."The combined size of the group would make it a major player in the region south of Birmingham and would provide it with more opportunities to extend services.

  • 2006

    Pilley & Florsham is the latest firm to adopt the new ePayslips system

    Pilley & Florsham adopts Epayslips

    Pilley & Florsham is the latest firm to adopt the new ePayslips system, giving its Paysolve payroll clients immediate direct access to their payslips over the internet. The Star ePayslips system stores payslips on a secure hosted service, allowing staff and employers to call up electronic copies of current and archived payslips ' 24 hours a day, 365 days of the year.

  • 1949

    Pilley and Florsham established

    Pilley and Florsham established

Contact Us

We are a large enough firm to offer a range of specialist services and proud to do so while retaining a personal approach. We create bespoke packages for clients to meet their needs. Let’s discuss your accountancy requirements and a service level we could provide you and your business.