Charity and Community

We take our role within the wider community seriously and have been involved in many fundraising and charity projects.

We recognise that, as a local business, we have a responsibility to the local community.

Prime Accountants Group takes its role within the wider community seriously and has been involved in a number of fundraising and charity projects in its history. We recognise that, as a local business, we have a responsibility to the local community.

We have taken part in large fundraising activities such as the gold postbox cycling challenge in 2013, where Prime employees and guest riders cycled to all 62 Olympic Gold postboxes nationwide, raising £30,000 for Macmillan Cancer Support.

In 2015, Prime masterminded the second of its charity challenges to raise vital funds for Birmingham Children’s Hospital. Taking the classic Three Peaks challenge two steps further, the firm introduced the 3Ps challenge – a gruelling combination of pedals, paddles and peaks which raised an impressive £25,000.

In 2017-18 our nominated charities were Zoe’s Place in Coventry and SoLO in Solihull. We hosted a firewalking evening where 25 members of staff walked across burning hot coals, raising £5,000, and took part in Cyclone24, a 24-hour endurance challenge cycling around the velodrome in Derby. A team of six riders took part and raised £3,000.

In addition to our charity commitments, we also support other local institutions, such as Albany Theatre, for which Prime consultant Laurence Moore is a trustee. We also welcome work experience students from Arden School in Solihull and sponsor an award at Solihull College’s graduation ceremony.

Prime’s directors also play an active role in the local business community. Jamie Skelding is a board member of Coventry and Warwickshire First, which is the only forum exclusively for professional and financial services firms in the region. Director Kevin Johns is part of the Solihull Chamber of Commerce executive committee and is also the current Chairman of Solihull BID, while Steve Harcourt is the President of the Coventry and Warwickshire Chamber of Commerce.

  • Our staff select a nominated charity and we have once again chosen to support Birmingham Children's Hospital

    Our Nominated Charity

    Our staff select a nominated charity and we have once again chosen to support Birmingham Children's Hospital, a cause close to many people’s heart at Prime, for the foreseeable future.

  • Rowing Challenge for Birmingham Children’s Hospital 2023

    In February 2023, our team took on a rowing challenge, raising over £14,000 for Birmingham Children’s Hospital!

  • In February 2020

    Le Tour in 24 Hours 2020

    In February 2020, the team took on the challenge of cycling the length of Le Tour de France in just 24 hours, in the middle of Touchwood shopping centre. Not only did we raise £18,500, we also exceeded our goal and cycled even further! For more information please click here, and to hear about how the event went, click here.

  • On 16th October 2020 we began our latest charity challenge

    Around the World in 80 Days 2020

    On 16th October 2020 we began our latest charity challenge, Around the World in 80 days! This challenge will consist of our team cycling, walking, running and swimming all the way around the world, that's 40,075 km by 2nd January!

  • We have sent a number of teams to host art and craft sessions with patients and their families at Birmingham Children's Hospital to support their Art Kart scheme. The scheme allows children waiting for their appointments the chance to do some arts and crafts.

    Art Kart 2019

    We have sent a number of teams to host art and craft sessions with patients and their families at Birmingham Children's Hospital to support their Art Kart scheme. The scheme allows children waiting for their appointments the chance to do some arts and crafts.

  • When Prime previously supported Birmingham Children's Hospital

    Ward Decorations 2019

    When Prime previously supported Birmingham Children's Hospital, we had the opportunity to bring some magic to those spending Christmas in hospital by decorating a ward. As it was a rewarding experience, we will be supporting this scheme again in 2019.

  • The Prime team ran

    Dorridge Day Fun Run 2018

    The Prime team ran, walked and cycled the Dorridge day fun run in support of SoLO.

  • Prime entered a team into Cyclone24

    Cyclone24 2018

    Prime entered a team into Cyclone24, which saw the team ride continuously for 24 hours around the velodrome in Derby and raise £5,000 for their efforts.

  • The team bounced 13 miles from our Coventry and Solihull offices to the Hatton Arms

    Space Hopperathon 2018

    The team bounced 13 miles from our Coventry and Solihull offices to the Hatton Arms, in support of Zoe's Place and SoLO.

  • Prime staff after taking part in our Firewalk raising £5

    Firewalking 2017

    Prime staff after taking part in our Firewalk raising £5,000 for Zoe's Place and SoLO.

  • The team at the summit of Snowdon during our 3PS challenge.

    Snowdon 2015

    The team at the summit of Snowdon during our 3PS challenge.

  • The GPCC team at the first Olympic Gold post box with the first cheque for £250

    GPCC 2013

    The GPCC team at the first Olympic Gold post box with the first cheque for £250, by the end of the challenge £30,000 had been raised for Macmillan Cancer Support.

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