Charity and Community

Our Nominated Charity

Our staff select a nominated charity and we have once again chosen to support Birmingham Children's Hospital, a cause close to many people’s heart at Prime, for the foreseeable future.

Our next charity challenge

On 16th October 2020 we began our latest charity challenge, Around the World in 80 days! This challenge will consist of our team cycling, walking, running and swimming all the way around the world, that's 40,075 km by 2nd January!

For more information on the challenge and how to donate, please click here

Prime Accountants Group takes its role within the wider community seriously and has been involved in a number of fundraising and charity projects throughout recent years. We recognise that, as a local business, we have a responsibility to the local community.

In the past we have undertaken large fundraising activates such as the gold post box cycling challenge where in 2013, Prime employees and guest riders cycled to all 62 Olympic Gold post boxes nationwide over a three month period, raising £30,000 for Macmillan Cancer Support.

In 2015, Prime masterminded the second of their charity challenges to raise vital funds for Birmingham Children’s Hospital. Taking the classic 3 peaks challenge two steps further, the firm introduced the 3P’s challenge – a gruelling combination of pedals, paddles and peaks which raised an impressive £25,000.

During 2017/18 our nominated charities were Zoe's Place in Coventry and SoLO in Solihull. We hosted a firewalking evening where 25 members of staff walked across burning hot coals, raising £5,000 in the process, and took part in Cyclone24 which was a 24 hour endurance challenge cycling around the velodrome in Derby. A team of 6 riders took part and raised £3,000.

In addition to our charity commitments the firm also supports other local institutions, such as Albany Theatre, for which Prime Consultant Laurence Moore is trustee. Arden School in Solihull, from which the firm welcomes work experience students and each year Prime sponsors an award at Solihull College’s graduation ceremony.

Prime's directors also play an active role in the local business community. Jamie Skelding is a board member of Coventry and Warwickshire First, which is the only forum exclusively for professional and financial services firms in the region. Director Kevin Johns is currently part of the Solihull Chamber of Commerce executive committee after serving as President and Vice President, and is also the current Chairman of Solihull BID.

Le Tour in 24

In February 2020, the team took on the challenge of cycling the length of Le Tour de France in just 24 hours, in the middle of Touchwood shopping centre. Not only did we raise £18,500, we also exceeded our goal and cycled even further! For more information please click here, and to hear about how the event went, click here

Ward Decorations

When Prime previously supported Birmingham Children's Hospital, we had the opportunity to bring some magic to those spending Christmas in hospital by decorating a ward. As it was a rewarding experience, we will be supporting this scheme again in 2019.

Art Kart 2019

We have sent a number of teams to host art and craft sessions with patients and their families at Birmingham Children's Hospital to support their Art Kart scheme. The scheme allows children waiting for their appointments the chance to do some arts and crafts. 

Space Hopperathon 2018

The team bounced 13 miles from our Coventry and Solihull offices to the Hatton Arms, in support of Zoe's Place and SoLO. 

Cyclone24 2018

Prime entered a team into Cyclone24, which saw the team ride continuously for 24 hours around the velodrome in Derby and raise £5,000 for their efforts.

Dorridge Day Fun Run 2018

The Prime team ran, walked and cycled the Dorridge day fun run in support of SoLO.

Firewalking 2017

Prime staff after taking part in our Firewalk raising £5,000 for Zoe's Place and SoLO.

Snowdon 2015

The team at the summit of Snowdon during our 3PS challenge.

GPCC 2013

The GPCC team at the first Olympic Gold post box with the first cheque for £250, by the end of the challenge £30,000 had been raised for Macmillan Cancer Support.